Sep
25
The Blind Leading the Brand
In today's data-driven world, algorithms govern more than we realise. They mine information, spot patterns, and predict behaviors with eerie precision. Yet, for all their power, algorithms are morally ignorant. They tell us what works, never why.
Take A/B testing, a cornerstone of the modern digital world. A tweak here, a redesign there, and the algorithm declares a winner based on clicks, sales, or sign-ups. But does it understand the reasons behind the response? Whether driven by genuine interest or fleeting impulse, the algorithm remains indifferent.
Iterative design offers a similar picture. Feedback loops refine products according to metrics like time spent or conversion rates. The algorithm registers success when engagement increases, yet it is blind to the reality behind the data.
Take A/B testing, a cornerstone of the modern digital world. A tweak here, a redesign there, and the algorithm declares a winner based on clicks, sales, or sign-ups. But does it understand the reasons behind the response? Whether driven by genuine interest or fleeting impulse, the algorithm remains indifferent.
Iterative design offers a similar picture. Feedback loops refine products according to metrics like time spent or conversion rates. The algorithm registers success when engagement increases, yet it is blind to the reality behind the data.